Book Cover – Design Tips for a More Attractive Appeal
Regardless if your prospects are scouring the bookstore or searching online, the book cover will always be the first thing they’ll see. With this being said, it is critical to make the cover or layout look attractive and appealing as it can be. In the next lines, you are going to discover helpful tips that you can use in designing your cover and be able to sell more.
Number 1. Consider your readers and audience – depending on who you are targeting, the requirements for the book’s appearance will vary. Having said that, you have to think of checking out bookstores as this can help you in learning what is the most appealing design for your target audience. For instance, you may notice that books intended for entrepreneurs are often paperbacks in 5.5″ x 8.5″ size with red and yellow as its predominant colors and with average of 150 pages.
Then the books for corporate executives are hard bound and comes in full 6″ x 9″ size with gray and blue paper covers with an average of 200 pages or more maybe.
Number 2. Front cover should shout greatness – when browsing online, the very first thing that you will notice is the front cover of the book. By knowing about this thing, try applying it on other people who are also searching for books similar to yours. As much as possible, you want to use attractive photo or a catchy and large title; ideally do both to get their attention.
The title alone should be enough to get their attention while the subtitle needs to provide a thorough and in-depth detail of your book. With this in mind, while the book’s title isn’t right in front of their eyes, it should at least be able to appear somewhere in the subtitle. It will be ideal to pique their curiosity using memorable and catchy title. Then again, you have to explain it thoroughly using your subtitles.
Whether you opt to use photo as book cover or not, it will be determined by your fame and purpose. If you are well known in the field and that your readers can recognize you, then it will be nice to use photo.
Number 3. Don’t forget the back cover – the back cover should carry a headline that briefly explains the synopsis and is no longer than 200 words. Then, you can follow it with some endorsements and testimonials. When you use different sources that your target market recognizes and identifies, it will help a lot in boosting the sales of your book.
By applying these tips on your covers, rest assure to observe high engagement and big sales you didn’t expect.